Hunters Point Shipyard Artists
Brand Identity, Campaigns, Digital Design, Event Design, Environmental Design, Illustration, Motion Graphics, Print, Typography, Wayfinding, Writing
A new visual identity celebrates forty years of the largest artist community in the United States and their iconic location on the San Francisco Bay.
Craig-Teerlink designed a flexible visual system featuring the Shipyard Artists’ view of the largest Gantry Crane in the world. Original typography and imagery work seamlessly across media channels to honor their achievements and creativity.
Original letterforms inspired by the Shipyard’s view of the San Francisco Bay
Banners populate city streets to announce the Shipyard Artists 40th anniversary
The Spring Open Studios campaign extends to every media channel
Each campaign changes the rendering of the Crane Signature visual to reflect the season
Our distinctive visual language allows for fresh and surprising adaptations
Digital posters seen throughout Symphony Hall result in improved event attendance
52-page, printed and digital catalogs offer comprehensive information about each event
The opened catalog cover shows the complete vista of the Shipyard Artists’ iconic location
Interactive catalogs enable easy navigation
Maps and signage help Shipyard visitors navigate seven buildings of studio space
The crane visuals transform to communicate a unique event—its illumination!
Crane Illumination campaign on social media
